Creator economy toolkit

Estimate what your TikTok is really worth.

Model Creator Rewards payouts, brand deal rates, live gifting and TikTok Shop commission from your own follower count, views and niche — updated instantly as you adjust the inputs.

Your account

Followers 50,000

Average views per video 18,000

Videos / week 5

Engagement rate 6%

Niche

Audience region

Revenue streams

Creator Rewards Program

Per-view payout on eligible videos

Brand sponsorships

Paid posts negotiated directly with brands

Share of posts sponsored 15%

Live gifting

Diamonds converted from LIVE gifts

TikTok Shop / affiliate

Commission on product links & showcase sales

Advanced: adjust rate assumptions

Rewards $ / 1k views — low

Rewards $ / 1k views — high

Brand $ / 1k followers — low

Brand $ / 1k followers — high

Shop commission $ / 1k views — low

Shop commission $ / 1k views — high

LIVE $ / 1k followers / hr — low

LIVE $ / 1k followers / hr — high

Estimated earnings

Total estimate

$0 – $0

How each number is modeled

Every creator's monetization mix is different — these are directional estimates built from publicly reported payout ranges, not a guarantee from TikTok. Use the advanced panel to plug in your own rates if you have real payout data.

Creator Rewards

Monthly views ÷ 1,000 × a per-view rate that scales with niche value and audience region. Long-form, high-retention video sits at the top of the range.

Brand deals

A per-post rate that grows with your follower count, then adjusted by your engagement rate — high engagement commands a premium per 1,000 followers.

Live gifting

Weekly LIVE hours × follower count × a diamond-conversion rate. The most volatile stream — a single viral LIVE can outweigh a month of average sessions.