Estimate what your TikTok is really worth.
Model Creator Rewards payouts, brand deal rates, live gifting and TikTok Shop commission from your own follower count, views and niche — updated instantly as you adjust the inputs.
Your account
Revenue streams
Advanced: adjust rate assumptions
Estimated earnings
How each number is modeled
Every creator's monetization mix is different — these are directional estimates built from publicly reported payout ranges, not a guarantee from TikTok. Use the advanced panel to plug in your own rates if you have real payout data.
Creator Rewards
Monthly views ÷ 1,000 × a per-view rate that scales with niche value and audience region. Long-form, high-retention video sits at the top of the range.
Brand deals
A per-post rate that grows with your follower count, then adjusted by your engagement rate — high engagement commands a premium per 1,000 followers.
Live gifting
Weekly LIVE hours × follower count × a diamond-conversion rate. The most volatile stream — a single viral LIVE can outweigh a month of average sessions.
Shop affiliate
Monthly views ÷ 1,000 × an average commission rate, weighted by how shoppable your niche typically is.
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