AdPushup Revenue Calculator
Model the revenue uplift header bidding & layout optimization can add on top of your current ad stack.
Your current setup
Baseline numbers before optimization.
Roughly your monthly pageviews × average ad units per page.
Your existing revenue per 1,000 impressions, pre-optimization.
Typical header bidding & layout optimization uplift ranges from 15%–50% depending on baseline setup.
Used to project the 12-month revenue trend below.
12-month revenue projection
Current trajectory vs. optimized, with traffic growth applied
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