Revenue Estimator
Taboola Revenue Calculator
Estimate your native ad revenue from monthly traffic, click-through rate, CPC, and revenue share — modeled on how content recommendation widgets pay out.
Your traffic & widget
Adjust the figures below to match your site.
50%100%
Share of pageviews where the widget actually loads and serves recommendations.
0.2%3.0%
Click-through rate on the recommendation widget — typically 0.5%–1.5%.
$0.03$0.80
Auto-set from your vertical — fine-tune it here.
40%90%
Portion of gross ad spend paid out to you as the publisher.
Revenue Summary
General · Native Widget
Monthly pageviews400,000
Widget impressions380,000
Estimated clicks3,800
Effective RPM$0.00
Estimated monthly revenue
$0
based on current inputs
Est. annual revenue
$0
Traffic-to-revenue funnel
How each stage narrows down to publisher revenue
Pageviews400,000
↓ × fill rate
Widget impressions380,000
↓ × CTR
Clicks3,800
↓ × CPC × revenue share
Publisher revenue$0
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