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Revenue Estimator

Taboola Revenue Calculator

Estimate your native ad revenue from monthly traffic, click-through rate, CPC, and revenue share — modeled on how content recommendation widgets pay out.

Your traffic & widget

Adjust the figures below to match your site.

50%100%

Share of pageviews where the widget actually loads and serves recommendations.

0.2%3.0%

Click-through rate on the recommendation widget — typically 0.5%–1.5%.

$0.03$0.80

Auto-set from your vertical — fine-tune it here.

40%90%

Portion of gross ad spend paid out to you as the publisher.

General · Native Widget

Monthly pageviews400,000
Widget impressions380,000
Estimated clicks3,800
Effective RPM$0.00

Estimated monthly revenue
$0
based on current inputs
Est. annual revenue $0

Traffic-to-revenue funnel

How each stage narrows down to publisher revenue

Pageviews400,000
↓ × fill rate
Widget impressions380,000
↓ × CTR
Clicks3,800
↓ × CPC × revenue share
Publisher revenue$0
This tool produces an independent estimate for planning purposes only, based on publicly discussed CTR, CPC, and revenue-share ranges from the publisher community. It is not affiliated with, endorsed by, or a guarantee of earnings from Taboola. Actual payouts vary by geography, device, ad quality, and campaign demand.
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