Click-Through Rate

AdSense CTR Calculator

Work out your click-through rate, see it plotted against typical AdSense benchmarks, and estimate what it could be worth.

Your numbers

Pull impressions and clicks straight from your AdSense reports.

Your CTR

Measured against the selected ad unit's typical range

0.60%
click-through rate
On par with average
Impressions
120,000
Clicks
720
Where you sit vs. the benchmark range
0.30%0.60%

Cost-per-click varies widely by niche and geography — adjust to match your account.

Estimated earnings from these clicks
$252
This tool gives an independent estimate for planning purposes only, based on commonly reported AdSense CTR ranges by ad unit type. It is not affiliated with or endorsed by Google. Actual CTR and CPC depend on placement, device, geography, ad density, and audience intent.